Local SEO notes from Toronto

I write about Google Business Profile and local search for small businesses in The Beaches, Leslieville, and East Toronto. Practical notes from someone learning in public.

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Latest posts

What I keep running into when I look at local profiles around the east end.

GBP

The Google Business Profile section most businesses fill out once and forget

The services section is indexed text that Google matches against real searches. Most profiles leave it empty or fill it with one word entries. Here is what belongs in it.

·7 min read
GBP

Your Google Business Profile primary category is doing more work than you think

The primary category is the biggest single lever in local search, and most businesses set it once during setup and never look at it again. Here is what it actually controls.

·7 min read
Local SEO

How to Do a Local SEO Audit Yourself (Toronto Small Business Guide)

A step by step local SEO audit you can run on your own business in about 40 minutes. No tools to buy, no agency required. Just the six checks I run on every profile I look at.

·10 min read
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About this site

I am Baris, I live in The Beaches, and I keep a running set of notes here on what I find when I look at local Google Business Profiles. Everything I learn goes on this site, including the parts I got wrong the first time.

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